Expert-Level Certificate in Digital Marketing

Part Time Available 2 Locations

What will I learn?

Unit 1: Social Media Marketing - learn how to create engaging content on social media and how to plan, execute, optimise and report on social media marketing campaigns across the key social platforms.

Unit 2: Strategy and Planning - gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Unit 3: Customer Experience (CX), E-commerce & Conversion Rate Optimisation (CRO) - learn the key concepts underpinning website optimisation, conversion rate optimisation and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

Unit 4: Search Marketing and Digital Channels - plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

Unit 5: Digital Selling - recognise the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

Unit 6: Essential Skills - gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

Unit 7: Leadership and Management - develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Syllabus

This advanced certification, credit-rated at a level comparable to a postgraduate award, drills deep into the latest thinking in Digital Marketing, Digital Strategy, CX, Search Marketing, Social Media, Leadership & Management, plus much more. Develop true Digital Marketing expertise with DMI Expert and stay on top of the digital marketing game.

What are the requirements?

Students do not need a digital marketing background to complete this course. This course focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors.

Knoma's take

They're the marketing specialists. With the Digital Marketing Institute, it isn't just about getting into marketing. It's also about staying relevant. At Knoma, we love this – we firmly agree with their ethos that lifelong learning is crucial in today's changing world. We think their courses are an excellent choice for marketers at any stage of their career.

Digital Marketing Institute

Digital marketing changes everything. Commerce. Culture. Community. Then digital goes and changes itself. Staying relevant may be the biggest professional challenge of the 21st Century. The Digital Marketing Institute helps marketing professionals, entrepreneurs, career changers, graduates and upskillers to get in the digital marketing game - and stay in it. We work right...
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