Expert-Level Certificate in Digital Marketing

Unit 1: Social Media Marketing - learn how to create engaging content on social media and how to plan, execute, optimise and report on social media marketing campaigns across the key social platforms.

Unit 2: Strategy and Planning - gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Unit 3: Customer Experience (CX), E-commerce & Conversion Rate Optimisation (CRO) - learn the key concepts underpinning website optimisation, conversion rate optimisation and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

Unit 4: Search Marketing and Digital Channels - plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

Unit 5: Digital Selling - recognise the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

Unit 6: Essential Skills - gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

Unit 7: Leadership and Management - develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Students do not need a digital marketing background to complete this course. This course focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors.