What will I learn?
- Digital Marketing Framework
- Marketing Mix Decisions
- Branding in a Digital World
- Digital Marketing Channels
- Emerging Marketing Technologies
- Behavioural Marketing
- Content Marketing
- Agile Marketing
- Social Media Marketing
- Mobile Marketing
- Advertising (Digital)
- Digital Marketing Analytics
- Marketing ROI
- Google Analytics: SEO/SEM
- B2B Marketing
- Marketing AI & Automation
Syllabus
This programme will provide a comprehensive overview of digital marketing and its tools. It will help participants develop a deep understanding of their consumers, digital channels at their disposal to reach these consumers, and how to track, analyse and optimise these campaigns through digital marketing analytics.
What are the requirements?
There are no minimum requirements for this course.Please make sure to visit the course website and apply for course admission after your Knoma Approval! This programme requires students to apply through Admissions- please apply through the Imperical College Business School Site.
Knoma's take
Team Knoma think Emeritus' approach is perfect for people with existing careers who want to get ahead. They partner with leading universities around the world, and collaborate to make education accessible globally through their online platform. Their courses are focussed upon "career acceleration".
Emeritus
Emeritus, part of the Eruditus group, partners with top-tier universities across the United States, Europe, Latin America, India and China to bring world-class business and professional education to a global audience.
Emeritus has partnered with more than 30 universities to date, including MIT, Columbia, Harvard, Cambridge, INSEAD, Wharton, UC Berkeley, INCAE, IIT, IIM, NUS...
Read more
£332
/ month
£3995 interest free loan from Knoma over 12 months
Key skills Build Digital Marketing Campaigns Run Digital Marketing Campaigns Evaluate Digital Marketing Campaigns Optimise Digital Marketing Campaigns
Knoma's take
Team Knoma think Emeritus' approach is perfect for people with existing careers who want to get ahead. They partner with leading universities around the world, and collaborate to make education accessible globally through their online platform. Their courses are focussed upon "career acceleration".
Emeritus
Emeritus, part of the Eruditus group, partners with top-tier universities across the United States, Europe, Latin America, India and China to bring world-class business and professional education to a global audience.
Emeritus has partnered with more than 30 universities to date, including MIT, Columbia, Harvard, Cambridge, INSEAD, Wharton, UC Berkeley, INCAE, IIT, IIM, NUS...
Read more