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Provided by Emeritus shield-tick icon Remote Friendly globe icon

Imperial College London - Professional Certificate in Digital Marketing

This course teaches advanced digital marketing tools and techniques. It will also help you leverage digital marketing channels and consumer analytics, understand consumer behavior, and market to your customers.

Remember it's important you research your options before selecting a course. Late payments may result in fees and could negatively impact your credit file.

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What will you

Learn?

Here's what Emeritus say about their course...

Customer Behaviour, Segmentation

Learn consumer psychology to understand customer behavior and develop strategies for improving buyer satisfaction.

Online Product Positioning

Consider online product placement and build customer trust, love, and respect for your brand.

Paid Search

Identify paid search's role in the user journey, set budgets, and measure results.

Search Engine Optimisation

SEO fits into the user journey. SEO includes keyword research and on-page optimization and measure outcomes

What do I get?

  • Discover how emerging analytics, tools, and technologies can be used to gauge consumer behavior and build digital marketing roadmaps for your clients.

What do I need?

  • There are no minimum requirements for this course.Please make sure to visit the course website and apply for course admission after your Knoma Approval! This programme requires students to apply through Admissions- please apply through the [Imperical College Business School Site](https://execed-online.imperial.ac.uk/professional-certificate-digital-marketing?utm_medium=EmWebsite&utm_content=University&utm_term=Imperial-College-Business-School-Executive-Education&utm_campaign=organic_EmWebsite_University_Imperial-College-Business-School-Executive-Education)

Knoma’s Take

Emeritus' approach could be ideal for people with existing careers who want to get ahead. Why? They partner with leading universities around the world and collaborate to make education accessible globally through their online platform. Their courses are focussed on "career acceleration".

Tom Meehan

CTO Knoma

Syllabus

Download the syllabus to see what you could learn on this Marketing course from Emeritus, and find out more about how their programme works.

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The support of Knoma allowed me to focus on my course of study without having to worry about an initial financial burden. Thanks to Knoma, I have been able to retrain as a Software Developer and look forward to an exciting new career.quote-end icon

Testimonial profile image

David

CAREER CHANGER | 2020 - 2021

Now

Software Developer

Previously

Chef

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What does the course cost?

Repay over 11 months or more

Repayment period (months)

Learn for 10 payments of

£120

/ month

Pay 0% interest

Check your eligibility

Representative example

£56.15

/ month

Course cost: £1,200

Repayment period: 24 months

Interest rate: 12%

Interest paid: £147.48

Learn more

This interest rate is personalised to your specific circumstances

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