Launchpad: Digital Marketer

Meet your dedicated career coach, discuss your goals and make a plan together.

Assess how your career fits into the broader aspirations for your life.

Knowing your strengths is key to developing confidence. Our coaches discuss the importance of strengths and how to identify yours.

These four scientfically-validated assessments help you identify strengths and cover: Creative Problem-Solving, Interpersonal Communication, Concentration and Focus, and Career Motivation.

Reflect on your strengths list and identify how these have helped you in your work and life up till now.

We’ll cover how to work best with your coach and take a deep dive into the programme content. Questions welcome!

Work one-to-one with your coach to discuss your strengths and understand how you can apply them in your life.

Master the basics of digital marketing with this accredited course, all created by Google trainers. There's 26 modules to explore and 40 hrs learning.

Build your skills library, create awareness of the skills you enjoy and reflect on how to best apply these in your career.

Explore the types of people and which work environments enable you to be at your best.

Our coaches explore what values are and how they can influence your happiness in the work that you do.

It’s important that your work enables you to stay true to your values. These exercises help you to discover your values.

Take time to plot the highlights in your career so far and when you've used your superpower strengths

Hear two industry experts talk through their journey into digital marketing and what working in this field is really like.

Explore brand building and how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

Instructor Alex Allper, Freelance Creative Director

Work with your coach to explore how you can use your strengths and skills, with a digital marketing career in mind.

Feel confident in your abilities and maintain the belief that you can succeed in your career change with these exercises.

Build a habit of reflecting on your values and assess how you are using your strengths and skills.

Explore what social media is, why social media marketing skills are essential in business and learn how you can use them.

Learn how to understand social media platforms and how to develop and implement an actionable social media strategy.

Meet with your coach to explore what you have learnt about digital marketing and work on choosing a career pathway.

Explore digital marketing roles, understand the daily activities they include and how your skills are suited to these roles.

In this podcast, two of our coaches explore some of the different roles and career paths within digital marketing.

Our coaches discuss how to look for jobs, building out your skill set and the importance of volunteering for employers.

Explore what jobs you might like to do and what's important to you when choosing a career path.

Learn what Search Engine Optimisation is and how to rank websites at the top of search engines, like Google.

Get clarity on your priorities and learn how to make tough career decisions.

It’s sometimes hard to chose a career path - this activity will help you find ways to learn more about a specific role.

This exercise will help you to think about how you will fit best within a team environment.

This is space is to reflect on your strengths since the start of the programme and feel in control of your career.

Reflecting on your values will help you when thinking about employers that you might like to work for.

Discuss the progress you’ve made on choosing a career path and how to feel confident in the direction you've chosen.

This article looks at networking - what it is, how it can be helpful when looking for roles and ways to start networking.

Get help to figure out what roles might be easier for you to transition into as you make your next move.

Knowing where to look for roles can be tough, this article helps you with techniques for finding roles and where to look.

Take time again, to feel confident in your abilities and maintain the belief that you can succeed.

Hear from an expert digital marketing recruiter, who will share what employers are looking for and how to stand out from the crowd.

It’s time to reflect on what you've learnt, the progress you've made and make a plan for your next steps.

In this course, you’ll explore what web analytics are, why they're important and how to apply it to your own work.

Work with your coach to build your CV, incorporating all the new skills that you've learnt.

It’s important to find an industry and an employer that has similar values to you. This article gives tips on how to find that alignment.

This exercise is all about dedicating some time each day to finding suitable roles that you can apply for.

Learn how to craft and tailor your CV to specific job roles that you want to apply for.

Bored of cruising jobs boards? The article provides some expert tips on how to find roles that won’t be featured on jobs boards.

In this webinar, we interview 2 expert recruitment specialists who share their expertise on what makes a great CV and interview.

Our coaches give you advice and examples on writing a cover letter that will impress, to help you craft your own.

Learn how to tailor your CV to a job advert, so that you have the best chance of being selected for interview.

Time to tailor your CV to two jobs that you want to apply for. Your coach will provide feedback along the way.

It’s time to address those interview nerves - learn how to approach interviews with confidence.

This call is focused on interviewing practise with your coach, to improve your technique and get instant feedback.

Learn how to confidently tell your story to an employer in 30 seconds.

Learn how you to maximise networking opportunities and how to use Linkedin in your job search.

This article will help you to pick yourself up and feel confident after job rejections.

This call will help you to reflect on your progress and make a plan for how to achieve your goals following the programme.

Create an action plan for how to achieve your career goals and key next steps to take.

Build your skills in strategic marketing alongside award-winning, world class marketers. Raja Rajamannar, Mastercard’s global chief marketer, leads the courses with his approach to marketing strategy based on his book - Quantum Marketing.

On this two-week course, you’ll find out how to create engaging content that meets your goals. You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style, and format.

Build confidence and the skills to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight.

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in 5 months.