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Product Management

Product managers are, at their core, leaders. They have wide-ranging roles, overseeing the creation, strategy and maintenance of their product.

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What is product management?

Essentially, product management is about ensuring your company creates the best possible product in the best possible way. It’s all about placing the customer at the heart of everything to deliver something that delights them (while delighting company owners, too!)

Product management roles involve overseeing activity (such as design and development), making strategic decisions, spotting and resolving problems and – ultimately – making products customers love.

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Packed with information and insights, we've created an exclusive Product Management Edition of our Ultimate Career Guide. Free, just for you.

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Is a product management career right for me?

Natural leaders make great product managers, because the job requires you not only to bring different people (with different opinions and priorities) together, but to spot opportunities and lead problem-solving. It’s all about making sure everybody is pointing in the same direction, moving towards the same goal – and making sure that goal aligns with everybody’s needs.

In larger companies, there is almost always a need for product managers, and they are common hires at medium-sized businesses too. At smaller businesses, product management is usually undertaken by the founders, so bear that in mind if you prefer working at small companies.

How do I get into product management?

The number of product management careers has exploded over the last decade. Many people take sideways steps or promotions from other departments to get into it. Fortunately, in recent years, digital and tech schools and bootcamps have created specialised product management courses to help people gain the specific skills employers are looking for to provide a fast track into an in-demand career.

These courses will help you build your product management mindset, and learn crucial skills from design thinking and prototyping, to project management frameworks and user testing.

Where could this career take me?

We’ve scoured the internet and found a whole heap of resources around life as a product management. Take a look at the links below to see what we’ve found.


Product Leaders Insights

Management Today

Challenging & Inspiring Product Managers


Product Management Industry Insights


Career Framework for Product Managers

Product MGMT Today

Expert Insights | Online Magazine

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Product managers share many characteristics with entrepreneurs and business leaders. After all, people like Jeff Bezos (Amazon) and Marissa Mayer (Yahoo) started off as Product Managers.quote-end icon

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Brett Shanley

CEO – Knoma




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