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Marketing is a dynamic and diverse career that has something to offer to people with all kinds of skills and strengths.

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What are careers in marketing like?

Marketing is a really broad term. Marketers can be generalists, or they can specialise in an area such as managing social media, helping websites get found by search engines (SEO) or building your brand through PR – to name a few.

It’s common for marketers to work either in marketing agencies where they manage channels and strategies for customer organisations, or as an “in-house” marketer directly for the company they work for. At smaller organisations, marketers are likely to work across several areas of marketing, whereas at larger companies or specialised agencies, you’ll likely focus on a specific area.

One of the best things about marketing is how human it is. Whatever areas you focus on, you’ll find empathising with humans is at the heart of everything you do. It’s also often a varied career where no two days are ever the same.

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Is a career in marketing right for me?

A curious, creative mind makes for a successful marketer. Different kinds of marketers do different things, but the best marketers do a lot of thinking up out-of-the-box ideas, writing snappy sentences and playing with cool new tech to make things more efficient.

Good marketers typically have a range of skills from data to design depending on the role. These skills can be learned through marketing courses, research and experience – making marketing an accessible choice for career changers. Whether you want to unleash your creativity or put your analytical mind to work, marketing has niches for people with all kinds of strengths.

How do I start a marketing career?

While the most obvious way to get into marketing is with a degree, this is an expensive route to take and now there are many well established online courses that can give you similar qualifications These days, a number of organisations offer more practical and affordable routes to help beginners get started – or fast-track to professional – with marketing. Look out for industry-driven curriculums and employer connections.

If you’re a career changer, it is worth knowing that experience from previous careers is often both highly transferable and highly valued. Be sure to do justice to your existing workplace skills when you apply for marketing jobs. Most marketers begin in an entry-level role supported by relevant training, but can quickly work their way up.

Where could this career take me?

We’ve scoured the internet and found a whole heap of resources around life as a marketer. Take a look at the links below to see what we’ve found.


Marketing News, Opinion, Trends and Jobs


Marketing & Communications Careers

The Drum

Marketing and Media News


Marketing Career Development


Communications Career Development

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Marketing is essentially about telling the world why they should love your company and your products and services just as much as you do. There’s plenty of fun to be found in this career.quote-end icon

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Ruth Ng

Head of Marketing – Knoma




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