Is a career in marketing right for me?

A curious, creative mind makes for a successful marketer. Different kinds of marketers do different things, but the best marketers do a lot of thinking up out-of-the-box ideas, writing snappy sentences and playing with cool new tech to make things more efficient.

Good marketers typically have a range of skills from data to design depending on the role. These skills can be learned through marketing courses, research and experience – making marketing an accessible choice for career changers. Whether you want to unleash your creativity or put your analytical mind to work, marketing has niches for people with all kinds of strengths.

How do I start a marketing career?

While the most obvious way to get into marketing is with a degree, this is an expensive route to take and now there are many well established online courses that can give you similar qualifications These days, a number of organisations offer more practical and affordable routes to help beginners get started – or fast-track to professional – with marketing. Look out for industry-driven curriculums and employer connections.

If you’re a career changer, it is worth knowing that experience from previous careers is often both highly transferable and highly valued. Be sure to do justice to your existing workplace skills when you apply for marketing jobs. Most marketers begin in an entry-level role supported by relevant training, but can quickly work their way up.