close icon
search-2 icon
Career Path directions icon

Marketing

Marketing is a dynamic and diverse career that has something to offer to people with all kinds of skills and strengths.

Learn Marketing

What are careers in marketing like?

Marketing is a really broad term. Marketers can be generalists, or they can specialise in an area such as managing social media, helping websites get found by search engines (SEO) or building your brand through PR – to name a few.

It’s common for marketers to work either in marketing agencies where they manage channels and strategies for customer organisations, or as an “in-house” marketer directly for the company they work for. At smaller organisations, marketers are likely to work across several areas of marketing, whereas at larger companies or specialised agencies, you’ll likely focus on a specific area.

One of the best things about marketing is how human it is. Whatever areas you focus on, you’ll find empathising with humans is at the heart of everything you do. It’s also often a varied career where no two days are ever the same.

Download our Ultimate Marketing Career Guide

Packed with information and insights, we've created an exclusive Marketing Edition of our Ultimate Career Guide. Free, just for you.

lock-unlocked icon Get your guide

Is a career in marketing right for me?

A curious, creative mind makes for a successful marketer. Different kinds of marketers do different things, but the best marketers do a lot of thinking up out-of-the-box ideas, writing snappy sentences and playing with cool new tech to make things more efficient.

Good marketers typically have a range of skills from data to design depending on the role. These skills can be learned through marketing courses, research and experience – making marketing an accessible choice for career changers. Whether you want to unleash your creativity or put your analytical mind to work, marketing has niches for people with all kinds of strengths.

How do I start a marketing career?

While the most obvious way to get into marketing is with a degree, this is an expensive route to take and now there are many well established online courses that can give you similar qualifications These days, a number of organisations offer more practical and affordable routes to help beginners get started – or fast-track to professional – with marketing. Look out for industry-driven curriculums and employer connections.

If you’re a career changer, it is worth knowing that experience from previous careers is often both highly transferable and highly valued. Be sure to do justice to your existing workplace skills when you apply for marketing jobs. Most marketers begin in an entry-level role supported by relevant training, but can quickly work their way up.

Where could this career take me?

We’ve scoured the internet and found a whole heap of resources around life as a marketer. Take a look at the links below to see what we’ve found.

MW

Marketing News, Opinion, Trends and Jobs

Google

Marketing & Communications Careers

The Drum

Marketing and Media News

GitLab

Marketing Career Development

Curve

Communications Career Development

quote-start icon

Marketing is essentially about telling the world why they should love your company and your products and services just as much as you do. There’s plenty of fun to be found in this career.quote-end icon

Testimonial profile image

Ruth Ng

Head of Marketing – Knoma

+2500

Courses

+155

Education Providers

£11m

in Applications

Related Content

Article bookmark icon

Ikigai: Finding Your Purpose

When you wake up each morning and get ready for work, do you feel like it's "ju...

clock icon 5 Min Read
Career Path directions icon

Design

How to transition into Design

clock icon 2 Min Read
Career Path directions icon

Development

How to transition into Development

clock icon 2 Min Read

Ready to find your future career? Take our quiz and we'll suggest some career ideas based on your interests and strengths.

Take the quiz