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Graphic Design

Graphic design is all about projecting messages and ideas by creating visual content – whether that be for business, or for purely artistic expression.

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What do graphic design careers involve?

Graphic Designers produce wide-ranging artwork for any number of purposes. In practice, it’s all about conveying a message to an audience to achieve some goal. This could be helping them understand what a product is, inspiring them to make a change or making them remember a brand and how it made them feel. This is achieved by combining a wide range of principles (like contrast, alignment or symmetry) and components (like shapes, colours and text).

It’s common for graphic designers to work in marketing or advertising, producing creatives for digital or physical ads, designing packaging or developing brand identities. That might be at an agency (such as branding or design consultancies) or directly with a specific company (“in-house”).

It’s not always commercial though. People with graphic design skills have opportunities to do much more, such as design and sell their own products or improve people’s experiences in physical spaces through things like signs or murals.

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Is a career in Graphic design right for me?

First things first – you don’t need to be an artist to be a graphic designer. If you’re thinking “I can’t draw!”, don’t worry. Graphic designers usually use software to produce their art, so mastering the right software can be far more important.

Having said this, a naturally creative eye and genuine enjoyment of creating things are a must-have. There are several technical skills graphic designers need to learn, such as understanding design principles, or using design software. Employers also value common workplace skills such as prioritisation and communication.

How do I get into Graphic design?

These days, there are a wide range of excellent immersive graphic design training courses to help aspiring designers kick-start their careers. Many are available online. Watch out in particular for courses that offer support in building a professional design portfolio, which you’ll need to apply to jobs and show off your work. Guidance with this can be invaluable.

There are a number of brilliant in-person and online design courses out there which are suitable for absolute beginners and hobbyists to learn graphic design. For UX and UI, consider a bootcamp for an immersive and fast-tracked route.

Where could this career take me?

We’ve scoured the internet and found a whole heap of resources around life as a graphics designer. Take a look at the links below to see what we’ve found.

Design Week

Online Design Magazine


Creative Review – Online Magazine


Monzo Design Progression Framework


Inside Design at Netflix

Eye Magazine

International Graphic Design Review

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We see graphic designers’ work every day, often without realising it. Everything from road signs to book covers has been carefully designed. Graphic design can offer flexible, stimulating work for creative minds.quote-end icon

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Francesco Romeo

Content Designer - Knoma




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