What will I learn?
Module 1: Streetwear Origins. With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.
Module 2: Designing Streetwear. Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.
Module 3: Marketing, Branding and Visual Communication. Dive into marketing strategy—identifying your market, utilising media, creating marketing materials, understanding trade shows and brand activations.
Module 4: The Future Of Streetwear Retail and Distribution. Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?
Module 5: Business and Entrepreneurship. Take a look into the business of fashion: learn how and where to sell products, if you’re ready for retail, and advice on strategic partnerships.
Syllabus
Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognised leaders from across the streetwear world.Streetwear Essentials includes 5 video-based course modules, and related activities. Each module is broken into several shorter lessons that you complete at your own pace. Graduates of the program earn a non-credit certificate of completion from Parsons.
What are the requirements?
No prerequisites for joining the course.
Yellowbrick
£1000 interest free loan from Knoma over 12 months