Idea Validation: Develop, validate and refine your ideas to build for a product/market fit using the lean canvas approach. You’ll also understand how to define what your MVP should be.
Research & testing methods: Learn a wide array of user research techniques including, User interviews, UX audits & tear-downs, ethnographic studies, and surveys.We’ll pair this with how and when to conduct them, and how to analyse your insights.
Personas & Jobs Framework: Learn how important product personas are in feature development, how to develop these and how to use them to influence your design decision making when implementing a customer first approach.
UX Principles & Visual Design Fundamentals: Delve into the psychology behind designs, by focusing on behavioural economics frameworks and designer ethics. You’ll be taught the designers mindset and how to approach and solve a problem.
Research, Design & prototyping software: An Introduction to essential design software such as Sketch,Adobe CC, Zeplin, QuickTest and Invision, alongside sketching and prototyping tools.During the course you’ll get the opportunity to apply these to live briefs when working in groups, and receive industry expert advice throughout.
Metrics & Success Measurements: Define what feature success looks like, alongside which metrics you should be looking at to measure and improve over time, and why they’re important.
Design Facilitation: Throughout the course you will develop strong workshop facilitation skills and learn design process insights for you to apply to your current role.
The Product design course is designed to provide you with the approach you’ll need to develop your feature or startup idea and transform it into a product, and ultimately a business. Product design blends psychology, visual design, and UX principles to teach you product validation, and a customer-centric approach. After you’ve designed your product we will also teach you the relevant metrics to track to ensure feature success, including Product-market fit, Churn, and the Pirate metrics (Acquisition, Activation, Retention, Revenue, Referral).
No prior knowledge or experience required for entry onto the course.
£1050 interest free loan from Knoma over 12 months
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