Music Industry Essentials

Part Time 6 Weeks Online

What will I learn?

Course 1: History of the Recording Industry. Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

Courses 2: Money Matters in Music. Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

Course 3: Creativity in Content & Artistry. Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximise – their potential.

Course 4: Building Your Image. Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

Course 5: Producing the Record. Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

Course 6: Marketing Music in the New Economy. Learn how to identify your audience and master emerging marketing channels.

Syllabus

Faculty from NYU’s Clive Davis Institute, together with leaders from across the music world, will teach you about the key areas, and related career opportunities in the rapidly changing music industry.The program includes 6 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from NYU.

What are the requirements?

No prerequisites for joining the course.

Yellowbrick

Empowering dreamers to achieve their calling. In partnership with top universities and brand partners, Yellowbrick creates experiences that tap into passion points like fashion, sports, music, and sneakers to spark success, fuel personal advancement, and unlock doors to fulfilling paths for our students. Our mission is to empower the next generation of talent to achieve th...
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£83 / month

£1000 interest free loan from Knoma over 12 months

Key skills

Marketing Production Revenue Streams Image Development
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