What do I get?

• - Evaluate and reimagine key aspects of a 360° marketing strategy, its development and implementation, and its alignment with the overall mission, vision and business strategy of the company - Conduct marketing research, analysis of the internal and external environment, and evaluation of key competitors - Discuss relevant commercial, technological and economic developments and their impact on marketing strategies and processes (e.g., the AI revolution, DEI efforts, etc.) - Analyse brand identity and develop strategies around managing multiple brands, localising an achieving seamless integration across departments and channels - Develop a system of marketing metrics to track the performance of the department - Hire, retain, grow and manage, professionally develop and inspire the company's marketing team Identify common challenges regarding the Marketing Director role and plan ways of addressing these challenges - Develop leadership, communication and partnership skills relevant to the role and responsibilities of a Marketing Director (e.g., how to lead a team, navigate change, make decisions, collaborate with different stakeholders, communicate plans and strategies, etc.) - Identify professional development goals and career advancement opportunities"

What do I need?

• You will get a deeper understanding of the Marketing Director career path and an overview of the main competitive advantages and essential skills to develop
• The course emphasises the importance of soft skills and team management techniques not only inside a Marketing Department, but also in collaboration with other departments and how to influence other stakeholders.