Footwear Business Foundations

Part Time 5 Weeks Online

What will I learn?

Module 1: Footwear Entrepreneurship & Intrapreneurship. Learn about the history and evolution of the footwear business, and understand the stages of the footwear production cycle from ideation to manufacturing, supply chain, and creating a cohesive collection for a specific consumer demographic.

Module 2: Managing Footwear Production. Understand the footwear production process, beginning from a shoe prototype to how it’s sold in stores while learning how to set price points, size grading, and footwear sustainability practices.

Module 3: Branding. Develop a brand story by examining the decisions behind the branding process — from naming the brand to presenting consumers with a consistent brand identity using labelling and web-based marketing.

Module 4: Marketing Strategies. Discover different strategies businesses use to find their consumers in wholesale, direct-to-consumer, or app-based opportunities and the real marketing opportunities for brand awareness, merchandising or communication.

Module 5: Retailing & Distribution. Learn what it takes to become a successful footwear entrepreneur — from managing relationships with retailers, trade show opportunities, ecommerce operations, approaches to pop-up shops, and distribution plans.


Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company. Lessons include navigating the footwear production cycle, analysing footwear industry trends, sourcing & costing materials, communicating with factories, and understanding the modern customer.The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. In addition, students earn a non-credit certificate of completion from FIT.

What are the requirements?

No prerequisites for joining the course.


Empowering dreamers to achieve their calling. In partnership with top universities and brand partners, Yellowbrick creates experiences that tap into passion points like fashion, sports, music, and sneakers to spark success, fuel personal advancement, and unlock doors to fulfilling paths for our students. Our mission is to empower the next generation of talent to achieve th...
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£83 / month

£1000 interest free loan from Knoma over 12 months

Key skills

Product Development Costing & Sourcing Brand Identity Retail Management Data-Driven Retail
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