Yellowbrick

Module 1: Starting Up & Strategy: Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.

Module 2: E-tail Design. Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.

Module 3: Customer Experience. Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.

Module 4: Brand Identity & Marketing. Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.

Module 5: Back End Services & Reporting. Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.

Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilising data and KPI reporting, understanding distribution and logistics, and more.

The program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.

No prerequisites for joining the course.

Empowering dreamers to achieve their calling. In partnership with top universities and brand partners, Yellowbrick creates experiences that tap into passion points like fashion, sports, music, and sneakers to spark success, fuel personal advancement, and unlock doors to fulfilling paths for our students. Our mission is to empower the next generation of talent to achieve th...

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Ecommerce Foundations

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Yellowbrick

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