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Provided by Mindworx Academy shield-tick icon Remote Friendly globe icon

Behavioural Economics & Psychology in Marketing Masterclass

This Masterclass shows how to employ consumer psychology and behavioral economics research to enhance conversions. You'll learn how to apply 24 psychological principles to advertisements, landing pages, emails, and more.

Remember it's important you research your options before selecting a course. Late payments may result in fees and could negatively impact your credit file.


What will you


Here's what Mindworx Academy say about their course...

Analyse the decision-making context

You will be taught about the most common mistakes marketers make when they approach a project.

Drivers of behavior

Learn powerful, scientifically proven behavioral tools which will enable you to change the behavior, decisions of your customer.

Choice architecture

Learn one of the most powerful ways to shape the behavior of your customer — changing choice architecture.

Perception of price and product

We'll discuss why people don't know how much they're willing to pay for goods and services.

Test and iterate

The last letter of ADAPT describes the final step in designing effective solutions.

Case studies

At this point you’ll have learned all the powerful behavioral principles and will have mastered the ADAPT framework.

What do I get?

  • Learn 95% of purchases are subconscious. And shaping decisions. Your customers' thoughts. How to impact their thinking. How to increase performance using tested & proven methods.

What do I need?

  • There are no prerequisites required for this course, just bring a great work-ethic and drive!

Knoma’s Take

Mindworx Academy offer a flagship masterclass that dives into the insights of over 4 decades of research in consumer psychology and behavioural economics to help people gain the skills to increase conversions.

Tom Meehan

CTO Knoma

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The support of Knoma allowed me to focus on my course of study without having to worry about an initial financial burden. Thanks to Knoma, I have been able to retrain as a Software Developer and look forward to an exciting new career.quote-end icon

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CAREER CHANGER | 2020 - 2021


Software Developer



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What does the course cost?

Repayment period (months)

Learn for 12 payments of


/ month

Pay 0% interest

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